Introduction

I help clients create inspired and purposeful digital and social media campaigns. I've led thought leadership, recruitment, brand awareness, fundraising efforts, and more.

Director of Digital Strategy

Brodeur Partners

2016 — present

• Lead and manage the Digital Strategy Team, overseeing social media, content, advertising, and digital marketing initiatives for a diverse portfolio of clients, including Fortune 500 companies.

• Manage full-funnel digital advertising initiatives with budgets exceeding $1M, consistently delivering ROI above industry benchmarks.

• Expertise in building social media presence, fostering engagement, and driving brand growth across social channels, including LinkedIn, TikTok, META (Instagram & Facebook), Reddit, YouTube, and X (Twitter).

• Created a data-driven analytics framework for tracking social media performance, now used agency-wide.

• Developed a tailored LinkedIn training program for corporate executives, enhancing brand visibility and personal credibility, which has been implemented for 10+ clients, including Deloitte.

• Experience with small and large-scale influencer marketing campaigns for a variety of clients.

• Award-Winning Campaigns: Celebrating President Jimmy Carter’s 98 Years of Making the World a Better Place; Hankook Tire Kicks it into High Gear with Championship Program.