Recruitment: TSMC

Campaign planning

  • Campaign & content ideation

  • Cross-functional teamwork (design, brand, legal)

Social content

  • Content creation

  • Editorial calendar management

  • Scheduling & reporting

Social advertising

  • Paid social strategy & execution

  • Targeting & optimization

  • Analytics & reporting

01 — Project overview

While TSMC is a behemoth in Taiwan, it is relatively unknown in the United States. The company was struggling to attract and retain engineers. Our research quickly revealed a deep culture shock at joining a foreign company with rigid best practices but loads of potential.

02 — Project details

We produced a suite of marketing materials to authentically distill TSMC’s culture and employment experience. The campaign was supported by paid ads on LinkedIn. Applications have climbed, retention is improving, and TSMC is building a positive reputation.

Campaign videos