Campaign planning
Campaign & content ideation
Audience engagement strategy
Cross-functional teamwork (design, brand, legal)
Influencer marketing
Contract negotiation
Creative brief development
Management of influencer relationship
Social content
Content creation
Coordination with creative team
Editorial calendar management
Event support
Event logistics & scheduling
Vendor coordination & management
Run-of-show development
Talent logistics
01 — Project overview
Corning® Gorilla® Glass and Imagine Dragons came together to show how technology can unite a fandom by helping to build connections and community worldwide.
Online contests, social media sweepstakes, and musical tributes culminated with The Origins Experience, an intimate performance by Imagine Dragons in Las Vegas for lucky fans from around the world.
Social post samples
@corninggorilla: Which @ImagineDragons song helps you get through a tough workday? Like this post, comment with your choice and tag your favorite coworker with the hashtags #toughtobeat and #sweepstakes to be entered for a chance to win a @sonyxperiaus #XZ3 with Corning Gorilla Glass and rare merchandise from @ImagineDragons. See link in bio.
@corninggorilla: We wish you could all be at the @imaginedragons fan experience in Las Vegas, but we’ve got you covered: We’ll have an exclusive live stream of the band’s performance for fans at home. More details to come.
@corninggorilla: Attention @ImagineDragons fans: You could be entered for a chance to win rare merch from the band and a #FitbitVersa with #GorillaGlass that’ll hold up during tough training. Here’s how:
💪Like this post
💪Comment and tag a friend
💪Use the hashtags #toughtobeat and #sweepstakes in your comment.
Feel free to drop in which Imagine Dragons song motivates you to crush your routine. See link in bio.