Campaign planning
Campaign & content ideation
Social media strategy
Development of social media channels
Cross-functional teamwork (design, brand, legal)
Social content
Content creation
Editorial calendar management
Social media toolkit
Scheduling & reporting
Social advertising
Paid social strategy & execution
Targeting & optimization
Analytics & reporting
01 — Project overview
TEDxCambridge, the largest TEDx conference in the country, rebranded to become TEDxNewEngland (TEDxNE) with a new mission to focus on pioneering science ideas with a regional audience. Alongside this launch, TEDxNE announced its upcoming inaugural conference featuring a number of diverse voices, including New England-based scientists, acclaimed academics, and international visionaries.
02 — Project details
I worked with TEDxNE to build their social media presence from the ground up—developing a comprehensive strategy, creating promotional content for the lead-up and live coverage of the event, running geo-targeted ad campaigns to boost awareness, and creating a social media toolkit for partners and speakers to amplify our reach.
Social post samples
@tedxnewengland: Mark your calendars for September 25! #TEDxNE will host our inaugural Mind + Life conference at @grotonhillmusic. Join the local #MA science and technology community for an unforgettable experience that will ignite your imagination and spark meaningful conversations 🧪🧬🔬🔭.
From innovative #tech to powerful personal stories, speakers will cover a diverse range of topics that challenge the status quo and inspire change. Grab your tickets NOW at the link in our bio.
@tedxnewengland: We're excited to share that TEDxCambridge has become TEDxNewEngland, allowing us to expand our reach to a broader community while continuing our mission to share pioneering #science and #technology ideas that inspire.
📢 Alongside this launch, we're announcing our upcoming inaugural conference on September 25 at the new @grotonhillmusic in Groton, MA. The event will feature a number of diverse voices, including NE-based scientists, acclaimed academics, and international visionaries. Stay tuned for more information. #TEDxNE
@tedxnewengland: We’re excited for our inaugural #TEDxNE conference on September 25 at @grotonhillmusic in Groton, MA! The event will feature diverse voices, including New England-based scientists, acclaimed academics, and international visionaries.
Attend for innovative ideas, powerful stories, and transformative insights from the science community. 🧠 Tickets will be on sale soon. Stay tuned for more.
